One final musing on NZ TV, if you’ll permit me, and that is the extensive presence of the infomercial.
A lack of big business advertising clearly leaves a space for someone to want to try to flog what often appear to be naff products that you really don’t need. Who knew that you needed something to peel a clove of garlic? How about something to stand on that vibrates and supposedly helps you become thin and healthy? How about a nutrition extractor (aka a fancy blender)? Perhaps a military-style torch is the answer to your prayers? Maybe you could be tempted by an 8-shapes-in-1 pillow? Or how about the infomercial to end them all…life insurance – perhaps they realised that watching them makes you consider taking your own!
You name it, and if it’s really quite poor and cast off from abroad, then they’ll advertise it for several minutes at a time…and all without telling you the price. Boredom guaranteed. Who buys all this rubbish?
It is no wonder that On Demand TV seems so popular here in NZ, to the extent that they don’t seem to care too much about scheduling in the first place…great to have a retreat where you can dodge the majority of adverts.
And just one more thing, the frequency of adverts increases during a programme. If you are watching a movie then you often have no adverts for the first half hour, but by the end you are blessed with their presence every ten minutes or so. Annoying indeed.
In New Zealand, there is a real culture of Do-It-Yourself. From building homes to renovating homes, the isolation of the country and a lack of nearby tradesmen in many places has probably facilitated this culture of people being more self-sufficient.
This translates onto the TV also, because after thinking about food TV last time out, it then occurred to me how many DIY shows are on TV. There are shows from NZ, Australia, Canada, USA and the UK all about this same thing. I can actually understand this a little more here in NZ because of the culture and I suppose these shows give people ideas on how they might change their abode but how many is too many?
But then I wondered something else, on one Australian show where it is as plain as day that they are shopping in Bunnings (a DIY store which I believe has just arrived in the UK), are shows like this really just a blatant sponsored attempt to get you to spend money in those places?
While watching a cookery show of some description on TV recently I was wondering why on earth we, as people, are so obsessed with watching shows wherein a large part of it is people stuffing their faces and telling us how good it tastes (some of whom have cooked it first)?
Does this seem strange to anyone else?
If I sat you right next to someone and asked you to watch them eat, complete with the sound effects, you would probably think it was disgusting, so why do we have so many TV shows about it? Most of the time you won’t be trying to cook it yourself anyway. It doesn’t really make sense.