Since moving to NZ, I’ve noticed something I never really did while in the UK.
When a new movie is coming out, as an example, you start to notice a range of programming appear on radio and TV which are associated with it. As an example, when Bohemian Rhapsody was released in the cinema, radio stations played noticeably more Queen music and TV shows about Queen and Freddie Mercury were suddenly being aired. I guess there may be several things going on here…
1. TV companies think they will get more viewers if they show associated shows…maybe. The same is true of radio listeners.
2. The showing of those shows (or playing of music) is in some way paid for by the makers of the movie to boost ticket sales. Seems quite probable.
3. The various media channels can up their price for advertising slots during those associated shows. Again, this seems potentially likely.
Sometimes it can be quite nice to revisit prequels on TV just before you want to see the next one in the series (but please no more Jurassic Park films!) but at other times it can be slightly off-putting to be bombarded with messages. You get the same thing happening when artists are coming to play concerts.
I guess this must happen in the UK too but there are so many more media channels that you’re not aware of it as here. It’s pretty transparent.