When you live in a smaller country, a lot of adverts on TV are lower budget as the huge corporations don’t really stand to gain much by advertising (although Coca Cola, McDonald’s, KFC, Burger King and Vodafone do plenty). What you get instead are small budget, local firms…and how they love a random nobody telling you that you should buy something.
Does anyone actually buy a product because someone they’ve never heard of, who is probably a paid actor, says they should? Surely not!
Also, vanity plays a part where company owners think if they appear on the advert then everyone will want to do business with them. No, no, no, it won’t!
And what fills the advertising space when there is no-one else…our friend the infomercial…an advert so desperate that they never tell you the price and after a few weeks they offer two for one…because everyone really needs two blenders, treadmills or step ladders.
Madness.
