When you live in a smaller country, a lot of adverts on TV are lower budget as the huge corporations don’t really stand to gain much by advertising (although Coca Cola, McDonald’s, KFC, Burger King and Vodafone do plenty). What you get instead are small budget, local firms…and how they love a random nobody telling you that you should buy something.
Does anyone actually buy a product because someone they’ve never heard of, who is probably a paid actor, says they should? Surely not!
Also, vanity plays a part where company owners think if they appear on the advert then everyone will want to do business with them. No, no, no, it won’t!
And what fills the advertising space when there is no-one else…our friend the infomercial…an advert so desperate that they never tell you the price and after a few weeks they offer two for one…because everyone really needs two blenders, treadmills or step ladders.
Above is a ridiculous thing. It isn’t new news by any means but in New Zealand is a company called Sanitarium who make products called Weetbix and Marmite. In the UK is a company who make Weetabix and another who make Marmite (I wouldn’t be surprised if the UK products are older but I’m not sure). These products are not the same by content but do equate to a wheat-based biscuit cereal and a yeast extract spread.
Why am I telling you this? Because Sanitarium feel so threatened by these two big UK brands that they won’t allow Weetabix to be sold while clearly named on the packet…and in the spirit of free market economics, the NZ system allows them to disallow the sale of a brand which clearly looks and sounds different (Weetbix are sold in a big blue box and are square in shape). Absurd! Unilever, who own Marmite in the UK, retail their product as “Our Mate” here instead. Somebody somewhere must think consumers are stupid.
It makes me a little suspicious of Sanitarium as a brand when they behave in such anti-competitive, odd ways…although I can’t say I have issues with their products. They even tried to take a small UK importer to court over it. Madness.
You may be curious which brands I prefer…well the UK ones (especially the Marmite…no other brand comes close)…but then I grew up with them so I guess my palate is adjusted to them. 🙂
Whose job is it anyway? Photo by Tracy Le Blanc on Pexels.com
A little while back, I decided I’d conduct a sort of experiment. It sometimes occurs to me that I seem to spend far more time trying to maintain contact with friends and family than is true of the reverse. In all honesty, I don’t think this was any different before I moved to New Zealand from the UK but you had the buffer of seeing people occasionally there.
What was my experiment, I hear you ask? Well, I thought I’d not instigate contact with anyone for a month and see if anyone contacted me, knowing full well that I might not like the result.
And the upshot…I was actually pleasantly surprised. I think the final count was seven contacts (including one family member). Now, put that into perspective with the number of channels which could be utilised by people…Wordpress, Messenger, WhatsApp, Facetime, Skype, Text, Telephone, Email, Letter (to name a few)…hmmm…maybe seven isn’t too great after all.
Did I learn anything from this experiment? On reflection, not really, but it does reinforce the fact that friendship should be a two-way street and that I shouldn’t be afraid to not be sending messages that often because true friends will remain friends whatever happens. And family won’t change behaviours whatever you say or do… 🙂