One final musing on NZ TV, if you’ll permit me, and that is the extensive presence of the infomercial.
A lack of big business advertising clearly leaves a space for someone to want to try to flog what often appear to be naff products that you really don’t need. Who knew that you needed something to peel a clove of garlic? How about something to stand on that vibrates and supposedly helps you become thin and healthy? How about a nutrition extractor (aka a fancy blender)? Perhaps a military-style torch is the answer to your prayers? Maybe you could be tempted by an 8-shapes-in-1 pillow? Or how about the infomercial to end them all…life insurance – perhaps they realised that watching them makes you consider taking your own!
You name it, and if it’s really quite poor and cast off from abroad, then they’ll advertise it for several minutes at a time…and all without telling you the price. Boredom guaranteed. Who buys all this rubbish?
It is no wonder that On Demand TV seems so popular here in NZ, to the extent that they don’t seem to care too much about scheduling in the first place…great to have a retreat where you can dodge the majority of adverts.
And just one more thing, the frequency of adverts increases during a programme. If you are watching a movie then you often have no adverts for the first half hour, but by the end you are blessed with their presence every ten minutes or so. Annoying indeed.