Every so often you stumble across cultural peculiarities which are a surprise to you. Recently, this has been revealed by Jelly Tip July. You may see this as a deliberate attempt by retailers to whip up a frenzy by having special edition foods available for a month…and perhaps you would be right.
In this case, it is based on an apparently much-loved ice lolly called a Jelly Tip which has a jelly tip (!!) and is surrounded in chocolate. On top of that, they have just released jelly tip biscuits and jelly tip chocolate. The interesting thing is the use of the trademark by 3 different manufacturers at the same time (Tip Top (ice cream – who own the trademark), Griffins (biscuits) and Whittaker’s (chocolate)).
And the result? Kiwis going mad for them at the shops! So why not join in!!!
Apparently this behaviour is not unusual when they had to ration chocolate milk some time ago when a new range was launched with Whittaker’s chocolate mixed in with…you guessed it…milk.Whittaker’s are also in this promotion with their white chocolate filled with raspberry jelly with a milk chocolate base. Nice!